Yes.
I am a creative in healthcare advertising.
And I’m fu*king proud of it.
I feel equally thrilled and responsible to do work that matters.
For me, it’s important to make important work.
And what is more important than health?
The “why” is the driver.
But I take the “how” just as seriously.
Doing good pharma advertising isn’t good enough.
Doing “good-ish” for good isn’t good enough.
My commitment is always to deliver great for good.
And it’s possible
Because nothing is more powerful than health.
We stir emotions other brands can’t.
We deliver what sodas, cars, and clothes never will.
And listen
I’m no doctor
But I like to believe I’m helping improve the lives of a few people out there (maybe only by 0.000001%)
And I am fu*king proud of it.
If we think alike (or maybe not),
Drop me a note
guybricio@gmail.com
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The Brazilian began his career at Ogilvy Rio, crossed the Atlantic to work at Langland in the UK and VMLY&R to eventually cross the pond back to New York to work as Creative Director at Area23 until finally joining Grey.
Uniting over 15 years in the advertising industry, a relentless dedication in cultivating thought-provoking ideas and craft Guy has made significant contributions across both pharmaceutical and consumer advertising.
In the realm of health advertising, Guy’s creative leadership stands out for its versatility across diverse therapeutic areas demonstrating an understanding of the complexities inherent in each domain. And while the Pharma industry can seem like a sterile complex beast for many, he believes that ideas should be simple to be able to strike a chord in people and drive growth in businesses. With this mentality, the Brazilian has successfully created award winning work for pharmaceutical clients. A rare combination given the regulatory barriers and how conservative the segment is.
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AWARDS:
Cannes Lions:
Gold | Innovative Use of Technology | The Most Beautiful Sound
G0ld | Film | One Word
G0ld | Digital | Change Gout
Gold | Patient Engagement | The Most Beautiful Sound
Silver | Industry Craft | Impossible Journey
Silver | Health and Wellness | Impossible Journey
Bronze | Healthcare Professional Engagement | One Word
Bronze | Digital | Change Gout
Bronze | Sound Design | One Word
Bronze | Print&Publishing | SmartRead
Shortlist | Print & Publishing | Gen See
Shortlist | Integrated | Get Body Checked
Shortlist | Cinema, TV and Digital Film Content | You & Eye
3 Shortlists | Film Craft | One Word
2 Shortlists | Promo&Activation | Amp Shoes
Shortlist | Print&Publishing | SmartRead
Shortlist | Healthcare Professional Engagement | One Word
Shortlist | Print&Publishing | Give Milk a Break
D&AD:
Wood Pencil | Innovation | The Most Beautiful Sound
Wood Pencil | Animation | One Word
Wood Pencil | Animation | Impossible Journey
Wood Pencil | Illustration | Impossible Journey
Graphite Pencil | Sound Design & Music | One Word
One Show:
Gold | Creative Use of Data | The Most Beautiful Sound
Gold | Innovation | The Most Beautiful Sound
Silver | Radio & Audio | The Most Beautiful Sound
Bronze | Film | One Word
Clios:
Gold | Audio Craft | The Most Beautiful Sound
Gold | Film | One Word
Silver | Audio | The Most Beautiful Sound
Silver | Innovation | The Most Beautiful Sound
Silver | Animation | One Word
Silver | Direction | One Word
Silver | Sound Design | One Word
2 Silvers | Design | SmartRead
Silver | Integrated Campaign | Amp Shoes
Bronze | Creative Use of Data | The Most Beautiful Sound
Bronze | Out of Home | Amp Shoes
Bronze | Film | Amp Shoes
Bronze | 61 Seconds to Five Minutes | One Word
Bronze | Art Direction | Give Milk a Break
Bronze | Illustration | Give Milk a Break
Shortlist | Sound Design | One Word
Shortlist | Animation | One Word
London International Awards:
Grand LIA | Craft | The Most Beautiful Sound
Grand LIA | Craft | One Word
Gold | CGI Animation | You & Eye
Gold | Craft: Art Direction | One Word
Gold | Craft: Music & Sound Design | One Word
Gold | Craft: Animation | One Word
Gold | Craft: Illustration | Impossible Journey
Gold | 2D Animation | Impossible Journey
Silver | Scripted Short Film | Impossible Journey
Silver | Health & Wellness | Impossible Journey
Silver | Devices and Diagnostics | One Word
Bronze | Branded | You & Eye
Bronze | Craft: Art Direction | You & Eye
Bronze | Craft: Art Direction | Impossible Journey
ANDY:
Gold | Health | The Most Beautiful Sound
Cyclope Latino:
Gold | Best Animation
El Oho:
Plata | Animacion | Impossible Journey
Plata | Guion | Impossible Journey
PHNX:
Silver | Best Use of Sound | One Word
Silver | Animation | One Word
Global Awards:
Gold | Short Film | One Word
Gold | Craft Animation | One Word
Silver | Film Craft Sound | One Word
Silver | Printed Materials | SmartRead
Silver | Art Direction | SmartRead
Bronze | Illustration | SmartRead
Bronze | Print Publishing | SmartRead
Finalist | Typography | SmartRead
Finalist | Copywriting | SmartRead
Finalist | Brand Partnerships & Collaboration | SmartRead
Finalist | Digital / Mobile | One Word
Finalist | Print Mail | Give Milk a Break
Finalist | Print | Give Milk a Break
Finalist | Art Direction | Give Milk a Break
Integrated Campaign | Amp Shoes
Outdoor | Amp Shoes
Direct Marketing | Amp Shoes
Educational Awareness | Amp Shoes
Wave Festival:
Outdoor | N1 Lasts Forever
Print | N1 Lasts Forever
The Creative Floor :
The Creative Floor | Design | Amp Shoes
The Creative Floor | Ambient | Amp Shoes
The Creative Floor | Direct Marketing | Amp Shoes
IPA Best of Health:
Out of Home & Experiential | Amp Shoes
Direct & Promo | Amp Shoes
Lisbon Ad Festival:
Silver | Film | One Word
Others:
Creative Pool Anual | Animation | You & Eye
Lürzer’s Achieve Magazine March 2023 edition | Anatomy of a Creative
Lürzer’s Achieve Magazine May 2015 edition | N1 Lasts Forever
Site of the Day at FWA | Change Gout
Site of the Day at AWWWARDS | Change Gout